Build a Predictable, High-Value Pipeline in 90 Days!
What I Do
Technology sales have changed. Buyers research independently, sales cycles stretch longer, and traditional approaches no longer convert. SaaS firms, cloud platform vendors, and digital transformation companies need sales leaders who understand how AI-driven strategies accelerate pipeline growth and improve forecasting accuracy.
That’s where I come in.
I work with technology companies selling AI platforms, cloud solutions, bespoke software, and Digital Experience Platforms (DXP). I step into underperforming sales operations, diagnose what’s broken, and fix it. Commercial bottlenecks identified in week one. Proven sales strategies implemented by week four. Measurable revenue growth within the first quarter.
Results That Matter
I’ve spent 25 years closing complex enterprise technology deals. 120%+ quota attainment across SaaS, cloud, DXP, and AI-led solutions. Individual revenue portfolios grown from $2M to $6M+. Multimillion-pound deals secured for FTSE 100 companies and high-growth scale-ups. New territory expansion delivered across EMEA, Americas, and APAC.
The pattern is consistent: I arrive, pipeline stabilises, revenue grows.
How I Work
I’ve grown individual revenue portfolios from $2M to over $6M across EMEA and North America. I specialise in enterprise SaaS sales, nearshore delivery models, digital transformation programmes, and AI-enabled go-to-market strategies. Different sectors, same result: faster pipeline development, better forecasting, increased revenue.
I provide interim sales leadership and senior individual contributor expertise. You gain the commercial depth of a permanent hire without the long ramp-up or fixed overhead. I seamlessly integrate with your team and begin delivering from week one.
Methodologies That Drive Deals
I employ MEDDPICC, Challenger, and SCOTSMAN frameworks to build fully qualified pipelines and speed up deal closure. These methods ensure qualification discipline, forecasting accuracy, and control over every opportunity. No reinvention needed. Just proven structures used with precision.
I also possess an active international network of decision-makers, partners, and technology leaders. Doors open faster. Go-to-market execution accelerates. Qualified opportunities reach priority markets more quickly.
What You Can Expect
Clear, responsible milestones from day one. Whether you require hands-on sales execution, support to stabilise a struggling sales function, guidance on complex enterprise deals, or expertise in market expansion, I provide the structure, network, and rhythm to achieve sustainable, repeatable commercial growth.
A Proven Approach: Stabilise. Scale. Succeed.
Fast, Evidence-Based Diagnosis
The first two weeks concentrate on clarity. Pipeline health, deal velocity, qualification discipline, and CRM behaviour are examined to identify the true causesance. Assumptions are replaced with evidence. You receive a precise action plan that accelerates results quickly. of underperform
AI-Enabled Sales Strategy
AI highlights high-probability opportunities, surfaces risk earlier, and strengthens qualification. Combined with MEDDPICC, Challenger, and SCOTSMAN, this builds a predictable sales process with accurate forecasting, consistent deal progression, and a scalable methodology.
Hands-On Commercial Execution
Impact stems from action, not advice. Conduct live pipeline reviews, offer real-time deal support, refine messages, and coach within active opportunities. Your team builds momentum from the start. Confidence, clarity, and conversion all improve immediately.
Network-Led Acceleration
An active network of technology leaders, partners, and industry contacts opens doors quickly, validates messaging, and accelerates go-to-market efforts. This generates early traction while strengthening the sales operation, increasing growth and reducing the time to revenue.
Why Technology Firms Work With Me
- Commercial Insight Built on Real-World Execution
25 years specialising in SaaS, cloud, AI-driven platforms, digital transformation, and enterprise technology sales. I concentrate on what succeeds in real deals, core markets, and genuine buyer environments. Every suggestion is practical, well-founded, and immediately applicable.
- Immediate Impact Through On-the-Ground Leadership
I work inside your sales operation from day one. That means joining critical prospect calls, navigating complex negotiations, and showing your team exactly how enterprise deals are won. This front-line involvement accelerates capability development, builds confidence fast, and creates visible commercial momentum without waiting for long training cycles.
- Proven Sales Methodologies Applied With Precision
I rely on the frameworks that consistently succeed in technology sales: MEDDPICC, Challenger, and SCOTSMAN. These methodologies bring structure to complex deals, improve qualification discipline, and support repeatable sales performance. The focus remains on simplicity, clarity, and control, rather than on processes that I already use effectively. Foster predictability instead of reinventing structures for complex deals, strengthen qualification discipline, and create consistent, repeatable sales outcomes. The core emphasis is on simplicity, clarity, and control, avoiding unnecessary changes to processes that work well.
- Cultural Integration That Accelerates Performance
I adapt to your existing culture and strengthen it where necessary. Clear communication, straightforward feedback, and practical leadership helpmore quickly while respecting your organisation’s ways of operation. Whether you are a growing startup or an established enterprise, this approach boosts performance smoothly, leaving behind processes and behaviours that naturally align with your core values. teams progress
When Growth Can’t Wait
Pipeline stalled. GTM strategy misaligned. Team in transition. I deliver results quickly.
Let's Talk About What's Actually Broken
Book a 20-minute diagnostic call. I’ll ask direct questions about your sales operation, identify the blockers, and tell you exactly what needs fixing. No pitch. No obligation. Just clarity on whether I’m the right fit.
