Step-in Sales Director,
Step-change Results

AI is changing sales.
Act before competitors do.

Bridge the Sales Gap with
Interim Executive Expertise

Fractional Sales Leadership for Growth-hungry Businesses

Drive Revenue Now, Hire a
Sales Director by the Month!

Stop losing quarters waiting for the right permanent hire

Sales Strategy + Execution
On Flexible Terms

Senior Sales Leadership Without the Full-time Commitment

Prepare for Budget 2026 with fast execution, clear milestones, and zero ramp-up. Accelerate pipeline growth and close complex enterprise deals faster with proven AI-driven sales strategies.

Build a Predictable, High-Value Pipeline in 90 Days!

Is your sales pipeline unreliable, with inconsistent forecasts and slow deal cycles? Many technology firms face challenges in creating a robust year-end pipeline. Additionally, hiring a permanent sales director can take six to nine months before yielding results. If you need immediate sales acceleration and pipeline growth, I can help!

I specialise in AI-driven sales innovation, cloud platforms, tailored software delivery, and Digital eXperience Platforms (DXP). My mission is to help SaaS and technology companies accelerate growth, increase pipeline velocity, improve forecasting accuracy, and close complex enterprise deals faster, aligning my services with your specific requirements.

I focus on fixing underperforming sales operations for SaaS, bespoke software, and digital transformation firms. Within the first week, I will identify commercial bottlenecks, and by week four, I will have implemented proven sales systems that deliver measurable revenue growth within the first quarter.

With a consistent record of exceeding revenue targets, I have achieved over 120% of quota across sectors, including SaaS, cloud, DXP, and AI-led solutions. My achievements include securing multimillion-pound enterprise deals and driving revenue expansion in new territories for FTSE 100 companies and high-growth scale-ups.

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Throughout my career, I’ve grown individual revenue portfolios from $2 million to over $6 million while accelerating pipeline velocity and delivering sustained commercial growth in both EMEA and North America. My expertise encompasses enterprise SaaS sales, nearshore delivery, digital transformation, and AI-enabled go-to-market strategies, helping organisations build modern sales engines that convert faster and forecast more accurately.

I offer interim sales leadership and senior individual contributor expertise to SaaS and technology firms, seamlessly integrating with your existing teams. My approach provides the commercial depth of a permanent hire without the lengthy ramp-up or fixed overhead costs. I leverage an active international network of decision-makers, partners, and technology leaders to open doors quickly, accelerate go-to-market execution, and fast-track qualified opportunities in priority markets.

By employing proven sales frameworks such as MEDDPICC, Challenger, and SCOTSMAN, I build fully qualified sales pipelines, increase deal velocity, and transform underperforming teams into predictable, data-driven revenue engines. This approach enhances qualification discipline, improves forecasting accuracy, and ensures every opportunity moves forward with clarity and control.

Every engagement is characterised by clear, accountable milestones. Whether you need hands-on sales execution, support to stabilise a struggling sales function, guidance to advance complex enterprise deals, or expertise in market expansion strategy, I provide the structure, network, and operational rhythm necessary to create sustainable, repeatable commercial growth.

Partner with me today to unlock your sales potential and achieve remarkable results!

My Proven Approach: Stabilise. Scale. Succeed.

Fast, Evidence-Based Diagnosis

The first two weeks focus on clarity. Pipeline health, deal velocity, qualification discipline and CRM behaviour are analysed to uncover the real causes of underperformance. This replaces assumptions with evidence and creates a precise plan of action that moves numbers quickly.

AI-Enabled Sales Systems

AI is used to highlight high-probability opportunities, surface risk earlier and strengthen qualification. Combined with MEDDPICC, Challenger and SCOTSMAN, this builds a predictable sales system with accurate forecasting, consistent deal progression and a process that scales.

Hands-On Commercial Execution

Impact comes from doing, not advising. Live pipeline reviews, real-time deal support, message refinement and coaching inside active opportunities give the team momentum from day one. This creates immediate lift in confidence, clarity and conversion.

Network-Led Acceleration

An active network of technology leaders, partners and industry contacts is used to open doors quickly, validate messaging and accelerate go to market activity. This brings early traction while the sales engine is rebuilt, speeding up growth and shortening the path to revenue.

Why Technology Companies Choose Me

My approach is shaped by 25 years of hands-on experience across SaaS, cloud, digital transformation and enterprise technology sales. I focus on what delivers results in real deals, real markets and real buyer environments. Every recommendation is practical, grounded and immediately usable, whether the challenge is repositioning value, tightening qualification or aligning GTM execution.

I work inside your revenue engine from day one. That means joining critical prospect calls, navigating complex negotiations, and showing your team exactly how enterprise deals are won. This front-line involvement accelerates capability development, builds confidence fast and creates visible commercial momentum without waiting for long training cycles.

I use the frameworks that consistently work across technology sales: MEDDPICC, Challenger and SCOTSMAN. These systems bring structure to complex deals, strengthen qualification discipline and create predictable, repeatable sales performance. The focus is on simplicity, clarity and control, not reinventing processes that already work.

I adapt to the culture you already have and strengthen it where needed. Clear communication, direct feedback and practical leadership help teams move faster while respecting how your organisation operates. Whether you are a scaling startup or an established enterprise, this approach enhances performance without friction, leaving behind systems and behaviours that fit naturally within your existing values.

When Growth Can’t Wait

If your pipeline is stalled, your GTM strategy needs realignment, or your team requires urgent leadership during a transition, I deliver results quickly.

Let's Talk About What's Actually Broken

Book a 20-minute diagnostic call. I’ll ask direct questions about your sales operation, identify the blockers, and tell you exactly what needs fixing. No pitch, no obligation, just clarity on whether I’m the right fit.