Most technology businesses do not have a product problem. They have a go to market problem: the wrong motion, applied to the wrong buyers, at the wrong scale. This is how I approach it.
Advice without execution leaves pipeline, revenue and board confidence unresolved. My role is to diagnose, and then to own the delivery.
Evidence-based assessment of the commercial function, pipeline health and GTM motion. No assumptions.
Deal governance, pipeline acceleration and measurable commercial output.
Diagnose before you prescribe. Identify the client’s real pain, the metrics that matter and the decision process. No assumptions: evidence-based diagnosis using MEDDPICC from day one.
Create urgency and shape the solution. Turn challenges into opportunities by co-creating a shared vision with measurable outcomes. Link the solution to the economic buyer’s priorities.
Prove business impact, not features. Design a pilot or phased solution that demonstrates ROI before full commitment. Build internal champions and de-risk the decision for the buying committee.
De-risk the deal and enable success. Drive smooth implementation, ensure stakeholder adoption and remove blockers early. A smooth delivery is the foundation for renewals and expansion.
Turn wins into long-term growth. Monitor results against agreed KPIs and open cross-sell and upsell opportunities. Trusted partnerships, not one-off deals.
Enter with a focused scope, prove the impact, then scale on evidence. Each step earns the next.
Enter with a focused scope: a specific market segment, a defined ICP, a pilot outbound cadence. Enough to test the hypothesis and generate early signal without committing the whole organisation to a motion that has not yet been validated.
Measure everything from week one: pipeline created, meetings booked, deals qualified, forecast accuracy. Impact the board can see within 90 days, not as a projection but as a number. Revenue in, pipeline moving, team performing differently.
Once the motion is proven, scale it. Expand the ICP, add channels, grow the team, activate partners. Each expansion is built on evidence, not assumption. The business ends up with a sales function it can trust, not one it has to interpret.
Not theory applied in training rooms. Used in deal reviews, pipeline calls and board reports, without exception.
Applied to every active deal and updated weekly. A live navigation tool that surfaces risk before it becomes a loss. Certified practitioner.
A researched hypothesis about what is broken, why it matters commercially, and what inaction costs. Advanced certified practitioner.
A precision instrument, not a volume tool. Used to cut sales admin overhead by 50% and improve MQL quality by 75%.
Co-sell, reseller and alliance models. Built across Sitecore, Optimizely and Adobe at Kogifi, expanding EMEA reach without extra headcount.
Pipeline audit, CRM health check and qualification scoring of every live opportunity. Buying committees mapped. A diagnosis report within ten days.
Close plans for priority deals. Stalled deals revived or disqualified. Forecast cadence and deal governance above threshold. Outbound built in parallel.
AI-enabled lead generation live, cadences running, admin overhead cut. I close deals, coach reps and present pipeline to the leadership team.
Playbook documented and KPI dashboard live. I keep scaling, recruit and onboard your permanent hire, or hand over a function that runs without me.
Identify the situation closest to yours.
20 minutes. A direct assessment of where you are and what it would take to change that. No slides and no sales process.
