Step-in Sales Director, Step-change Results
AI is changing sales. Act before competitors do.
Bridge the Sales Gap with Interim Executive Expertise
Fractional Sales Leadership for Growth-hungry Businesses
Drive Revenue Now, Hire a Sales Director by the Month!
Stop losing quarters waiting for the right permanent hire
Sales Strategy + Execution On Flexible Terms
Senior Sales Leadership Without the Full-time Commitment
Trusted by
Interim Sales Director: are you looking to Drive results before Christmas with zero ramp-up, clear milestones and a budget-friendly model?
Build a Predictable, High-Value Pipeline in 90 Days!
You want to boost your end-of-year pipeline. Your sales team can sell, but the pipeline is inconsistent, forecasts are unreliable, and enterprise deals drag on for months. Hiring a permanent sales director takes six to nine months to ramp. You need results now.
I specialise in AI-driven innovation, cloud platforms, tailored software delivery, and digital experience platforms (DXP), helping SaaS and technology firms accelerate growth, improve forecasting accuracy, and close complex enterprise deals faster.
I fix underperforming sales operations for SaaS, bespoke software, and digital transformation firms. In the first week, I identify the commercial bottlenecks. By week four and embed proven systems that deliver measurable revenue growth within the first quarter.
With 25+ years driving international B2B sales across EMEA, the Americas, and APAC, I have consistently exceeded 120% of quota and delivered growth for FTSE 100 companies and high-growth scale-ups.
I bring interim sales leadership with the commercial depth of a permanent hire, but without the long ramp time or fixed overhead. Backed by an active international network of decision-makers, partners, and industry contacts, I can open doors quickly, accelerate go-to-market execution, and fast-track qualified opportunities.
Using frameworks like MEDDPICC, Challenger, and SCOTSMAN, I build qualified pipelines, accelerate deal velocity, and turn underperforming teams into predictable revenue engines.
Every engagement runs to clear, accountable milestones. Whether you need to stabilise a struggling sales function, close complex enterprise deals, or execute a go-to-market strategy for new markets, I deliver the structure, network, and pace that drive sustainable growth.
My Proven Approach: Stabilise. Scale. Succeed.
Rapid Assessment
I diagnose sales blockers in week one and implement fixes by week four. No six-month ramp time, no theoretical strategy decks. I identify pipeline bottlenecks, CRM gaps, and process failures fast, then execute immediate corrective action.
Scalable Sales Systems
I build repeatable revenue engines using proven frameworks like MEDDIC, Challenger, and SCOTSMAN. Your team gets clear qualification criteria, reliable forecasting, and a scalable process that works whether you're closing £50k deals or £2M enterprise contracts.
Revenue Results
Multimillion-pound revenue delivery across FTSE 100 enterprises and high-growth technology firms. Consistent 120%+ quota attainment. Proven track record scaling sales operations across EMEA, Americas, and APAC.
Embedded Leadership
I operate as part of your team from day one, not as an external advisor. I run pipeline reviews, close deals alongside your AEs, and coach your team in real time. You get hands-on sales leadership without the overhead of a permanent hire.Retry
Why Technology Companies Choose Me
- Thought Leadership Grounded in Reality
I focus on what works, not what’s trending. With 25+ years across SaaS, digital transformation, and enterprise technology markets, I implement proven approaches refined through real-world application. Whether it’s AI-powered sales processes or complex procurement frameworks, I build on solid foundations, not experimental theory.
- Leading from the Front, Not the Sidelines
I get directly involved in your toughest deals, make difficult prospect calls, and show your team exactly how enterprise selling gets done. My Dutch pragmatic approach means no fluff, no theory, just practical demonstration of techniques that close deals. When your team watches me navigate complex negotiations, they learn skills they can use immediately.
- Battle Tested Methodologies That Actually Work
MEDDIC, Challenger, and SCOTSMAN have proven themselves across thousands of technology deals. I don’t create new frameworks; I adapt these proven tools to your specific situation. Your team gets results without unnecessary complexity, using simple, repeatable methods based on buyer psychology that hasn’t changed.
- Seamless Cultural Integration with Dutch Directness
I strengthen your existing culture, not replace it. I bring clarity and honest communication where needed, whilst respecting what already works. Whether you’re a fast-moving startup or an established enterprise, I enhance your culture with practical directness when situations call for it, and diplomatic support when that serves you best. I leave behind improved capabilities that fit naturally within your existing values.
When Growth Can’t Wait
If your pipeline is stalled, your GTM strategy needs realignment, or your team requires urgent leadership during a transition, I deliver results quickly.
Let's Talk About What's Actually Broken
Book a 20-minute diagnostic call. I’ll ask direct questions about your sales operation, identify the blockers, and tell you exactly what needs fixing. No pitch, no obligation, just clarity on whether I’m the right fit.