25+ Years B2B Technology Sales Leadership
A Track Record Built on Revenue,
Not Recommendations
Interim and fractional engagements across SaaS, AI, cloud, DXP, cybersecurity, and nearshore delivery. Every engagement measured on pipeline and revenue — not slides.
25+
Years B2B technology sales leadership
120%+
Quota attainment, career average
90 days
To qualified pipeline impact
EMEA
Primary region & deal territory
NAM
Americas pipeline & delivery
APAC
Asia-Pacific engagements
2020 — Present
Interim & Fractional Practice
Open to Interim · Fractional · Permanent
Henk L. Pleiter — Interim Technology Sales Director
Own Practice · London
B2B SaaS · AI · Data · Cloud · DXP · Cybersecurity · Nearshore Services
July 2020 — Present
Interim and fractional sales leadership for B2B technology firms. Specialising in fixing underperforming sales functions, new business development, new logo acquisition, and closing complex enterprise deals at C-level and board-level using MEDDPICC and Challenger methodologies.
$5M+
Revenue closed across engagements
$11M+
Qualified B2B pipeline generated
25%
Forecast accuracy gain within one quarter
20–30%
Pipeline conversion increase within 90 days
50%
Sales admin reduction via AI automation
Interim
Flat Rock Technology
Nov 2024 — Oct 2025
Interim Director of Growth
Bespoke software development · Nearshore delivery · Eastern Europe & Latin America
- Delivered significant revenue bookings and a strong qualified pipeline within 12 months of engagement
- Led GTM launch of a proprietary AI SaaS platform from zero to first enterprise clients
- Built and onboarded BDM team; implemented AI-enabled lead generation and CRM automation
- Reduced sales admin overhead materially through AI tooling, freeing the team for revenue-generating activity
- Improved forecast accuracy within a single quarter through MEDDPICC enforcement and structured deal governance
Personal Leave
Health & Wellbeing
Apr 2024 — Nov 2024
Took deliberate time away from work to manage a significant personal health matter. Used the period to recover fully, reflect, and return stronger. Operating at full capacity since November 2024.
Interim
BrightBox Group Ltd
Aug 2022 — Apr 2024
Interim Head of Global Growth & Marketing Operations
Bespoke software development · Digital transformation · Enterprise solutions
- Delivered significant new annual revenue within two quarters of engagement start
- Materially improved MQL quality, pipeline conversion rate, and reduced average sales cycle length
- Transitioned business to fully in-house AI-driven marketing — eliminated agency dependency entirely
- Overhauled CRM infrastructure and installed structured deal qualification across the full commercial team
Interim
Kogifi Corp
Jan 2021 — Jul 2022
Interim SVP Global Sales Operations
DXP implementation · Adobe · Sitecore · Optimizely · Magento
- Delivered multi-million ARR through enterprise sales and partner-led growth motions
- Expanded EMEA market presence through strategic alliances and co-sell partnerships
- Built and activated partner ecosystem across Sitecore, Optimizely, and Adobe
Interim
Wejo Inc
Jul 2020 — Dec 2020
Interim VP Channel Sales & Distribution
Connected vehicle data · Major OEM partnerships · Global vehicle network
- Built a substantial B2B pipeline across retail, government, and education verticals globally
- Improved commercial efficiency and reduced time-to-close across EMEA, North America, and APAC
- Established channel distribution model across three continents from a standing start
2007 — 2020
Corporate Career
Corporate
SoftServe Inc
Nov 2017 — Jun 2020
Senior Sales Director, DXP Practice Lead
Digital Experience Platforms · EMEA & North America
- More than tripled DXP practice revenue within 18 months, building the commercial function from scratch
- Built and scaled the DXP practice across EMEA and North America from zero
- Sold into enterprise brands across retail, financial services, media, and manufacturing
Corporate
Aprimo Inc
Apr 2017 — Nov 2017
Sales Director
AI-powered content operations · Gartner Magic Quadrant Leader
- Enterprise client base including AT&T, Bank of America, Nestlé, Toyota, and Warner Bros
- Sold complex SaaS into global enterprise procurement and marketing leadership
Corporate
Olapic Inc
Apr 2016 — Mar 2017
Interim Sales Director EMEA
Visual content SaaS · Successfully acquired by Monotype (2017)
- Above-quota ARR delivery through the company's acquisition phase
- Redesigned sales processes and pipeline governance to support acquisition readiness
Corporate
Amplience Ltd
Jan 2013 — Apr 2016
EMEA Sales Director
AI-driven headless CMS & DAM · 400+ enterprise brands
- Built EMEA enterprise client portfolio across major retail, luxury, and fashion brands
- Operated at board and director level across some of Europe's most recognised consumer brands
Corporate
Adobe Systems Inc
Feb 2010 — Mar 2012
District Manager Benelux
Digital Marketing Suite · Benelux enterprise accounts
- Managed and grew Adobe Digital Marketing Suite across enterprise Benelux territory
- Adobe Certified Expert: Digital Solutions, Revenue Generation Strategy, Digital Transformation Leadership
Corporate
comScore Inc
Jun 2007 — Feb 2010
Senior Account Manager
Web analytics · Benelux
- Consistently exceeded quota across Benelux territory
- Recognised for new business generation and speed from cold introduction to onboarded client
$5M+
Revenue closed across interim engagements
$11M+
Qualified B2B pipeline generated
50%
Reduction in sales admin via AI automation
25%
Forecast accuracy gain within one quarter
20–30%
Pipeline conversion increase within 90 days
120%+
Quota attainment, career average
Credentials
Certifications & Qualifications
MEDDPICC for Leaders
Challenger Sales Advanced Certification
SCOTSMAN Masterclass for Leaders
Adobe Certified Expert: Digital Solutions
Adobe Certified Expert: Revenue Generation Strategy
Adobe Certified Expert: Digital Transformation Leadership
Marketing Strategy & Innovation — NIMA-A Advanced
Capabilities
Skills & Expertise
Sales Methodologies
Sales Operations
Technology Platforms
Leadership
Industries