Engagements

A track record measured in revenue and pipeline.

Interim and fractional engagements across SaaS, AI, cloud, DXP, cybersecurity and nearshore delivery. Every engagement measured on pipeline and revenue, not slides.

Interim engagements and leadership roles include

Select a logo for the assignment and results.

25+years of B2B technology sales leadershipSaaS, AI, cloud, DXP, cybersecurity, nearshore
120%+quota attainment, career averageConsistent across roles
90 daysto qualified pipeline impactAcross every interim engagement
£5M+revenue closed across interim engagements2020 to 2026
£15M+qualified B2B pipeline generated2020 to 2026
20 to 30%higher qualified pipeline conversion within 90 daysAcross multiple engagements

Deals from £500K to £6M+ across EMEA, the Americas and APAC.

Interim and fractional practice, 2020 to today

Engagements, newest first.

Currently in progress

Rooya UK

Senior Director, Sales and Marketing

AI video telematics. Appointed to build the commercial engine from the ground up and take a proven Middle East proposition global, starting with the UK and Europe.

  • Integrated a new sales process
  • Introduced a new outbound AI process
  • Integrated global CRM adoption
  • Revamped the marketing strategy from in-house to an outsourced model
  • Designed a new corporate identity, website and logo
GlobalCRM process and sales stages adopted group wide
Liveengagement in progress
November 2024 to October 2025

Flat Rock Technology

Interim Director of Growth

Bespoke software development and nearshore delivery across Eastern Europe and Latin America.

  • Led the GTM launch of the Exampilot AI SaaS platform, from zero to first enterprise clients
  • Recruited and onboarded two BDMs and implemented AI-enabled lead generation in Pipedrive
  • Improved forecast accuracy within a single quarter through qualification enforcement and structured deal governance
£950Krevenue bookings in 12 months
£2.6Mqualified pipeline
25%forecast accuracy gain in one quarter
50%less sales admin overhead
April 2024 to November 2024

Career break

Planned time away

A planned break following recovery from a medical condition. Fully recovered, and working at full capacity since November 2024.

August 2022 to April 2024

BrightBox Group

Interim Head of Global Growth and Marketing Operations

Bespoke software development, digital transformation and enterprise solutions.

  • Moved the business to fully in-house, AI-driven marketing, ending agency dependency
  • Overhauled the CRM and installed structured deal qualification across the full commercial team
£1.5Mnew annual revenue within two quarters
75%better MQL quality
55%higher pipeline conversion
40%shorter sales cycle
January 2021 to July 2022

Kogifi Corp

Interim SVP Global Sales Operations

DXP implementation across Adobe, Sitecore, Optimizely and Magento.

  • Expanded EMEA market presence through strategic alliances and co-sell partnerships
  • Built and activated a partner ecosystem across Sitecore, Optimizely and Adobe
£2.06MARR through enterprise and partner-led growth
3platform alliances activated
July 2020 to December 2020

Wejo

Interim VP Channel Sales and Distribution

Connected vehicle data from 28+ OEM partners, including GM, and 13M+ vehicles.

  • Built channel pipeline across retail, government and education verticals globally
  • Established a channel distribution model across three continents from a standing start
  • Reduced time to close across EMEA, North America and APAC
$3.2MB2B pipeline built
29.5%efficiency improvement
Before interim

Enterprise sales leadership, 2007 to 2020.

2017 to 2020

SoftServe

Senior Sales Director, DXP Practice Lead

$2M to $6.3M practice revenue in 18 months, 215% growth. Built the DXP practice from the ground up across EMEA and North America.

2017

Aprimo

Sales Director

Gartner MQ Leader. AI-powered content operations sold to AT&T, Bank of America, Nestlé, Toyota and Warner Bros.

2016 to 2017

Olapic

Interim Sales Director EMEA

Above quota ARR through the acquisition by Monotype, with sales processes redesigned for acquisition readiness.

2013 to 2016

Amplience

EMEA Sales Director

400+ brands including Primark, Liberty of London, Mulberry and Tom Ford, at board and director level.

2010 to 2012

Adobe

District Manager Benelux

Digital Marketing Suite across enterprise accounts in Benelux.

2007 to 2010

comScore

Senior Account Manager

Above quota consistently across Benelux, known for speed from cold introduction to onboarded client.

Credentials and capabilities

Certified, and applied in live deals.

  • MEDDPICC for Leaders
  • Challenger Sales Advanced Certification
  • SCOTSMAN Masterclass for Leaders
  • Adobe Certified Expert: Digital Solutions
  • Adobe Certified Expert: Revenue Generation Strategy
  • Adobe Certified Expert: Digital Transformation Leadership
  • Marketing Strategy and Innovation, NIMA-A Advanced
  • BSc International Business Economics, University of Amsterdam

Sales methodologies

MEDDPICCChallenger SaleSCOTSMANValue-based sellingStrategic account managementComplex deal structuringEnterprise salesGTM strategyNew business developmentNew logo acquisitionHunter

Sales operations

Revenue operationsPipeline managementForecastingCRM optimisationSalesforcePipedriveAI-driven lead generationSales analyticsSales process designQuota management

Technology platforms

Adobe Experience CloudSalesforceMicrosoft AzureAWSGoogle Cloud PlatformSitecoreOptimizelyAmplienceAprimoLinkedIn Sales Navigator

Leadership

Interim CROFractional CROInterim sales directorFractional sales directorSales transformationSales turnaroundTeam restructuringTerritory expansionMarket entry strategyChannel developmentStrategic alliancesPartner developmentC-level sellingBoard-level engagement

Industries

SaaSB2B technologyAICloudDigital transformationDXP platformsCybersecurityNearshore servicesCustom software developmentProfessional services

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